Data Privacy Discussions Need A Reality Check
it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.
it’s hard to believe anyone in ad tech truly expects consumers to signal how they would like each corporate entity to track them across every property on the web.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]
Although website tagging doesn’t get much attention, it’s a key element of first-party data capture and post-cookie measurement, says Karen Stocks, Google’s VP of global measurement.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. The UK’s Competition and Markets Authority (CMA) reiterated that Google won’t be allowed to kill cookies next year unless the […]
There’s a misguided desire to find a third-party cookie replacement with as little disruption as possible, and confusion reigns about data collaboration alternatives, their capabilities and the differences between them.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private Relay – and will have a similar impact on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Buying It There’s been a burst of reports about new subscription-based, ad-free social media products. (Looking at you, Facebook.) It’s easy for these announcements to get caught up in trends like the pivot to subscriptions or revenue diversification. But it is not […]
Putting aside the bureaucracy of it all, what do ad tech companies need to know about the risk assessment rules being established by the California Privacy Protection Agency?
Scam ads featuring AI-generated celebrities are catching the FTC’s attention. Hear what the creator economy fears about generative AI. Plus: the latest on the US v. Google trial.
Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.