Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks […]
It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theory […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The category […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. LiveRamp CEO Scott Howe has a unique view of the advertising industry’s crossroads. The company is one of the key tech […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when […]
For ad sellers dealing with pandemic’s economic effect, the battle is over. The siege has now begun. “The novelty of us not being together, not being able to be with our customers or go to events, is wearing off,” says Doug Weaver, founder of sales training consultancy The Upstream Group. Instead of face-to-face trainings and […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that […]
Travel is the backbone for many business categories, including entertainment, events, hospitality and food and dining. But that backbone is broken right now, and may never fully recover. Rafat Ali, founder and CEO of the travel industry publishing company Skift, has his finger on the pulse of the travel industry. It was three years after the 9/11 attacks […]
