Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau.
ARCHIVE FOR:
TV upfront 2023
-
-
Comcast’s AudienceXpress Upgrades Its Targeting Ahead Of The Upfronts
Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities.
-
PODCAST: AdExchanger TalksAn Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz
The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry needs to get its act together if it plans to transact on new video currencies at the upfronts this year, says Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.
-
Nielsen Asserts Its Place In The TV Currency Crowd
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
-
WBD Gears Up For The Upfronts With VideoAmp And Comscore
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.