AdExchanger Talks Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 11 Dec 2023 21:43:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Talks Archives | AdExchanger 32 32 The MRC May Be Old, But It’s Getting With The TV Program https://www.adexchanger.com/adexchanger-talks/the-mrc-may-be-old-but-its-getting-with-the-tv-program/ Tue, 12 Dec 2023 11:00:42 +0000 https://www.adexchanger.com/?p=391205 The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

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]]> The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur https://www.adexchanger.com/adexchanger-talks/the-state-of-media-analytics-and-american-rugby-with-a-kiwi-entrepreneur/ Tue, 14 Nov 2023 18:44:04 +0000 https://www.adexchanger.com/?p=389444 Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."

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]]> Demystifying Black-Owned Media With Black Enterprise https://www.adexchanger.com/adexchanger-talks/demystifying-black-owned-media-with-black-enterprise/ Tue, 10 Oct 2023 10:00:51 +0000 https://www.adexchanger.com/?p=386612 Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.

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]]> The Advertising Industry Needs To Invest More In Hispanic Audiences https://www.adexchanger.com/adexchanger-talks/the-advertising-industry-needs-to-invest-more-in-hispanic-audiences/ Tue, 27 Jun 2023 10:00:40 +0000 https://www.adexchanger.com/?p=378390 One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing.

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]]> An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz https://www.adexchanger.com/adexchanger-talks/an-upfront-look-at-tv-measurement-with-omnicom-medias-kelly-metz/ Tue, 11 Apr 2023 10:00:34 +0000 https://www.adexchanger.com/?p=369774 The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. And the industry needs to get its act together.

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]]> A Walk Down Ad Fraud Memory Lane With Zach Edwards https://www.adexchanger.com/adexchanger-talks/a-walk-down-ad-fraud-memory-lane-with-zach-edwards/ Wed, 15 Mar 2023 12:46:46 +0000 https://www.adexchanger.com/?p=367628 Zach Edwards has had a long, winding journey through ad tech. He started out in online advertising spending large sums on behalf of the Barack Obama campaign and over the years has worked on ad fraud and cybersecurity threats that run the gamut. Edwards was there in the early days of ad tech identity collaboration […]

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]]> Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter https://www.adexchanger.com/adexchanger-talks/straight-talk-with-an-anonymous-guest-the-legendary-corndog-of-ad-tech-twitter/ Tue, 01 Nov 2022 14:28:00 +0000 https://www.adexchanger.com/?p=271680 Call it a Halloween special. For this week’s episode, AdExchanger Talks has its first guest who is speaking on terms of anonymity … or from beneath Harry Potter’s cloak of invisibility, if we’re sticking to the Halloween theme. “I’m not senior enough to get away with running my mouth,” says our apparition of a guest […]

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]]> AdExchanger Talks: How To Hold Each Marketing Dollar Accountable https://www.adexchanger.com/podcast/adexchanger-talks-how-to-hold-each-marketing-dollar-accountable/ Tue, 04 Oct 2022 04:30:02 +0000 https://www.adexchanger.com/?p=260191 Forrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With measurement and identity in flux and an economic downturn looming, marketers care more about business outcomes. They want to hold their dollars accountable and make those dollars […]

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]]> Connecting The Dots With Walmart Connect https://www.adexchanger.com/adexchanger-talks/connecting-the-dots-with-walmart-connect/ Wed, 21 Sep 2022 11:13:28 +0000 https://www.adexchanger.com/?p=256062 Jeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category. Clark, who’s now Walmart Connect VP of product, product marketing and analytics, is focused […]

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]]> Moving Beyond The “Empathy Incentive” In DEI, With Publicis And Black Enterprise https://www.adexchanger.com/podcast/moving-beyond-the-empathy-incentive-in-dei-with-publicis-and-black-enterprise/ Tue, 28 Jun 2022 16:18:12 +0000 https://www.adexchanger.com/?p=212279 More than two years into its full-court press to improve diversity, equity and inclusion across media plans and staff, has the ad industry measured up? Yes, progress has been made – but it’s still not enough, says Jason DaWayne Smith, president of integrated solutions at Publicis, and Earl “Butch” Graves Jr., president and CEO of […]

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