marketers guide Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Wed, 18 Oct 2023 17:20:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png marketers guide Archives | AdExchanger 32 32 Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics https://www.adexchanger.com/commerce/marketers-guide-why-you-need-to-know-about-the-new-ecommerce-ad-metrics/ Wed, 18 Oct 2023 11:32:01 +0000 https://www.adexchanger.com/?p=387357 Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms. The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. These metrics have helped brands feel comfortable spending on digital advertising. […]

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]]> A Marketer’s Guide To 5G https://www.adexchanger.com/mobile/a-marketers-guide-to-5g/ Wed, 20 Feb 2019 13:00:58 +0000 https://adexchanger.com/?p=122318 How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of wireless technology after 4G LTE, 5G-enabled devices won’t be available until at least 2020, despite limited test deployments in large cities and a fair amount of boasting from the big telecom companies. But what will […]

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