The shift in ad spend from linear TV to CTV isn’t correlated to audience time spent. It’s because CTV offers entirely new possibilities to advertisers.
Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.
The BBC is testing audio ads for the first time in its 96-year history. The British broadcasting giant is partnering with podcast platform Acast to monetize inventory outside of the UK in a deal announced Tuesday. The ads will only run on podcasts accessed by international audiences. Because the BBC operates as a public service […]
Being a programmatic salesperson today means tacking between technical and personal considerations. At BBC Worldwide Americas, where programmatic sales channels comprise a full third of ad revenues, the technical end means experimenting with tactics like varying price floors per advertiser in order to maximize yield. “If an advertiser is consistently bidding $20 on our inventory, […]
