personalization Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Wed, 22 Nov 2023 21:31:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png personalization Archives | AdExchanger 32 32 Hungryroot Has An Appetite For AI-Powered Personalization https://www.adexchanger.com/ai/hungryroot-has-an-appetite-for-ai-powered-personalization/ Mon, 27 Nov 2023 06:00:05 +0000 https://www.adexchanger.com/?p=390027 Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly. People are willing to volunteer information about themselves if they know how it’ll be used, if there’s a clear personal benefit and if they trust who they’re sharing it with, […]

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]]> Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom https://www.adexchanger.com/measurement/claritas-acquires-measurement-rival-artsai-to-capitalize-on-the-ai-boom/ Tue, 12 Sep 2023 13:00:14 +0000 https://www.adexchanger.com/?p=384719 A pair of friendly rivals in the measurement tech space are transitioning from competitors to co-workers. On Tuesday, Claritas acquired AI-driven marketing automation platform ArtsAI. Founded in 2018, ArtsAI was a profitable, bootstrapped startup that chose not to take on funding from investors. Claritas, a 50-year-old company with roots in the customer segmentation business, declined […]

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]]> Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha https://www.adexchanger.com/platforms/googles-dan-taylor-responds-to-calls-for-more-transparency-amid-the-adalytics-brouhaha/ Mon, 11 Sep 2023 16:45:33 +0000 https://www.adexchanger.com/?p=384696 This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. This research resonated in part because brands want more transparency into and control over their digital media buys, and they often don’t feel like they’re […]

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]]> Resy’s CMO On Why Curated Content Has A Seat At The Table https://www.adexchanger.com/advertiser/resys-cmo-on-why-curated-content-has-a-seat-at-the-table/ Tue, 15 Aug 2023 15:06:47 +0000 https://www.adexchanger.com/?p=382396 Search behavior is one of the main ingredients in Resy’s personalization strategy. The American Express-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users to book tables. Resy’s marketing and editorial teams can get a good sense of what’s trending if there’s an uptick, for example, in searches […]

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]]> Phrasee Aims To Be In the Minority Of Generative AI Startups That Survive https://www.adexchanger.com/ai/phrasee-aims-to-be-in-the-minority-of-generative-ai-startups-that-survive/ Thu, 06 Jul 2023 07:00:00 +0000 https://www.adexchanger.com/?p=378972 You’d have been hard-pressed to find a marketer in 2015 who knew what a “large language model” (LLM) was, never mind how to use one. That was the year that Phrasee was founded. Phrasee is a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, including Sephora, […]

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]]> Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? https://www.adexchanger.com/audio/can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-even-more-of-them/ Wed, 14 Jun 2023 13:01:14 +0000 https://www.adexchanger.com/?p=377487 A Million Ads might more aptly be called A Billion Ads soon. The dynamic creative company A Million Ads (AMA), which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is. The product, dubbed Studio.AI, attracted launch […]

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]]> Trebel AI Is Using AI-Generated Playlists As a Targeting Signal https://www.adexchanger.com/audio/trebel-ai-is-using-ai-generated-playlists-as-a-targeting-signal/ Tue, 02 May 2023 12:55:32 +0000 https://www.adexchanger.com/?p=371486 As Kacey Musgraves sings in “Follow Your Arrow,” “Just ’cause you can’t beat ’em don’t mean you should join ’em.” Although most music services prioritize subscriptions over advertising, only around 10% of the global population can afford to pay for music subscriptions, according to Gary Mekikian, CEO and co-founder of Trebel Music, a free, ad-supported […]

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]]> In The Talent Arms Race, AI Gives Companies An Edge https://www.adexchanger.com/ai/in-the-talent-arms-race-ai-gives-companies-an-edge/ Mon, 27 Feb 2023 06:15:50 +0000 https://www.adexchanger.com/?p=365609 Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers continue to feel the aftershocks of the pandemic and the Great Resignation. Businesses realize that mishandling or mistreating applicants during the hiring process can […]

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]]> Merkle’s Inflation Resilience Dashboard Makes The Universal Personal https://www.adexchanger.com/data-exchanges/merkles-inflation-resilience-dashboard-makes-the-universal-personal/ Tue, 14 Feb 2023 06:00:37 +0000 https://www.adexchanger.com/?p=364241 Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]

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]]> How Ad Industry Experts Are Putting AI To Work https://www.adexchanger.com/ai/how-ad-industry-experts-are-putting-ai-to-work/ Mon, 06 Feb 2023 06:00:31 +0000 https://www.adexchanger.com/?p=360369 AI is so hot right now. Generative AI tools such as ChatGPT and DALL-E are dazzling the public, with ChatGPT alone seeing 10 million daily users since its release in November. No doubt your Twitter feed has been full of people sharing screenshots of their “conversations” with ChatGPT, often in the spirit of fun. But […]

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