Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video editing and file encoding tools, it also ensures content and dynamically inserted ads are delivered properly. So if a broadcaster wishes to stream content simultaneously to Roku, Amazon Fire and iOS and […]
For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And though the industry has grown at a rapid clip, there’s still deep confusion over questions as basic and crucial as “What is native?” Native is “a broad term that lacks definition,” said […]
Mediaocean has acquired Invision, a software company that helps broadcasters and major media companies manage sales workflow. The financial terms of the deal, announced Thursday, were undisclosed and Mediaocean expects to add 100-plus employees as a result of the transaction. This deal represents Mediaocean’s first serious foray into sell-side tools, since it had previously focused […]
While the VC well has runneth dry for many of the middlemen of ad tech, the cash is still flowing for companies focused on the cross-device space, mar tech, artificial intelligence and mobile marketing automation. Flowing with caveats, however. “It’s not that capital has dried up, but rather that investors are being more deliberate in […]
When brands think about video advertising, sequential retargeting isn’t always top of mind. But multinational rental-car company Sixt, in its bid to capture more share in the US market (it has 50 stations across the US, after opening its first in Florida in 2011), is test-driving Facebook video coupled with expanded Custom Audiences to improve […]
It’s a tale of the haves and the have-nots. Deal values for mar tech are exploding, according to M&A activity surveys from Jordan Edmiston Group (JEGI) and Petsky Prunier, highlighting the first half of 2016. By contrast, ad tech, despite heavy consolidation speculation, is still in a slump. JEGI noted $13.3 billion in deal value […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a […]
Let the data mingling commence! Google is going to start storing Chrome and Google app browsing history alongside an individual’s Google account information, which catalogs what you watch on YouTube and what you search for. The internet giant previously siloed those two types of information, and now that they’re coming together that data could eventually […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The […]
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.
