Comic: In The Media Mix
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in:
ARCHIVE FOR:
ad budgets
-
-
Marketers Adapt Their Holiday Campaigns To The Chilly Economic Climate
Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. And so we asked the experts: How are inflationary and recessionary worries impacting media plans around Black Friday and Cyber Week?
-
App Advertisers Are Shifting Budget To Android Away From IOS As IDFA Changes Loom
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ability […]
-
As Attention Moves To CTV, 59% Of Buyers Are Increasing Their CTV Budgets This Year
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest […]
Tagged in: