Comic: He Sees You When You're Streaming
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy holidays to all who celebrate!
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IP addresses
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The Marketer’s Guide To IP Addresses In Connected TV
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
Tagged in:- Anthony Katsur
- Apple Safari IP addresses
- CCPA
- CIMM
- Coalition for Innovative Media Measurement
- CPRA
- featured
- Future Today
- Google Analytics 4
- Google IP Addresses
- IP addresses
- Jon Watts
- julie clark
- Mike McCarver
- personal identifiable information
- PII
- Tatari Vault
- third-party IDs
- TV attribution
- Unified ID 2.0
- Vikrant Mathur
- YouTube IP addresses
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Why Tatari Created A Separate Company To House Its Data Clean Room
Tatari is launching a new sister company called Vault, whose first product is a data clean room. The idea is to provide cross-channel measurement for advertisers and programmers using data other than IP addresses.
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Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need […]