With the revamp of its partner program last week, Facebook is for the first time allowing agencies to pursue certification – under a specialization called Media Buying. (Don’t call it a badge.) The change is a tacit acknowledgement that Facebook’s key relationships in the ad ecosystem include not only the builders of tools for reaching […]
MDC Partners had a record-high number of client wins in 2014, includeing Diageo’s Johnnie Walker, Unilever’s Magnum Ice Cream and InBev’s Corona in Brazil. As a result, its Q4 revenue increased 17.5% YoY (from $289.2 million to $339.9 million). Organic revenue also increased $12.5%, with new business wins totaling $56.7 million. FY 2014 revenue increased […]
One hundred percent desktop ad viewability sounds like the simplest thing and an easy standard to meet. But advertisers still are in want, publishers wish they could provide it and this demand has generated frothy press releases from the ad tech community with “100% viewable” bolded in the header. The problem is that “100% viewable” […]
During Interpublic Group’s (IPG) Q4 and year-end earnings call on Friday, chief Michael Roth emphasized – as he did after Q3 – the holding company’s barter-based programmatic model that discloses margins. This isn’t the only difference from the black-box models of IPG’s competitors, which deploy programmatic on an agency-by-agency basis. “We continue to believe that […]
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How many teeth exist in the world?” said Jack Haber, VP of global advertising and digital for Colgate-Palmolive Co., during Simulmedia’s Salon series panel event Thursday with MediaLink. “For some brands, […]
WPP Group’s data management investment division Kantar entered Thursday into a strategic deal globally with online measurement mainstay comScore, which could give it up to 20% equity stake in the company — if all shakes out as planned. Read the full release. Through the deal, comScore will issue about 5% of its shares in exchange for […]
Five months after taking the wraps off its revamped ad management product, Facebook is slowly but steadily chalking up new Atlas customers. In the wake of its splashy deals with Omnicom Group and Havas, the company has unveiled agreements with database marketer Merkle and Mediaocean, the dominant provider of RFP and workflow management software geared […]
Programmatic activities contributed $20 million in incremental revenue to Omnicom Group’s top line in Q4 2014, suggesting the machine-driven media buying trend continues to drive growth in agency land. For full-year 2014, the holding company’s programmatic revenues were around $140 million, CFO Philip Angelastro told investors during the company’s earnings call. That’s about 1% of […]
What is digital video going to look like in 2015? Representatives from all sides talked it out at Industry Preview 2015 in a panel discussion led by Rich Greenfield, Media & Tech Analyst at BTIG & Angel Investor. Participants included: Pooja Midha, Senior VP, Digital Ad Sales & Operations, Disney ABC TV Group Dave Morgan, CEO […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Measuring the viewability of ads is now a reality that’s not going away. The intent behind this is good and the reason why we should […]
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.