Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. This week, The Information reports Amazon has landed a similar partnership with Snapchat. Oh, and Amazon […]
Bryan Gildenberg of The CPG Guys, a brand and retail industry podcast with about 24,000 LinkedIn followers, talks Amazon, Instacart and product discovery.
On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is going.
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.
Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results.
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO this year. And 2022 was the year the ad industry began touting SPO as the solution of choice for sustainability-focused marketers.
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing with respect to where advertisers are investing their dollars,” Kroger SVP Cara Pratt told AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]
Walmart has The Trade Desk. Target’s Roundel uses Index Exchange as an SSP and taps Criteo and CitrusAds on the demand side. Quotient lost the grocery chain Albertson’s but signed exclusive contracts with AutoZone and Hy-Vee. CitrusAds picked up part of the Albertson’s ad tech business. The new varieties of retailer walled gardens are built on a foundation of open ad tech.
