Global Ad Spend Forecast Archives | AdExchanger

GroupM And Magna’s Global Ad Forecasts Predict A Durable Ad Market

Hana Yoo — Mon, 05 Dec 2022 11:00:10 +0000

As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM’s global year-end industry growth forecast. Meanwhile, Magna’s December global ad forecast predicts 4.8% growth […]

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Facebook Works To Attract Top Creators; Puts MRC Audit On Ice

AdExchanger — Tue, 13 Jul 2021 04:03:22 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator […]

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GroupM: United States Will Recover More Slowly Than Other Ad Markets

Alison Weissbrot — Wed, 24 Jun 2020 13:54:23 +0000

The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according to GroupM’s midyear global ad spend forecast. The US advertising market will shrink 9.9% this year to $207.3 billion, excluding political ad spend, which will buoy the market by $15 billion in 2020, according to […]

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GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky

Alison Weissbrot — Thu, 13 Jun 2019 04:05:57 +0000

Facebook, Amazon and Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to […]

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Carat: Digital Grows, But TV Sees A Resurgence

Alison Weissbrot — Fri, 09 Sep 2016 21:34:38 +0000

The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve seen somewhat of a resurgence of what’s going on with linear TV,” said Andy Donchin, chief investment officer at Dentsu Aegis Network, which owns Carat. Some advertisers […]

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