GARM

Talking can produce a lot of hot air – and the time for just talking about sustainability has passed.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]

Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.

While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process.

On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.

After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.

Integral Ad Science (IAS) is withstanding the macroeconomic headwinds by homing in on video ad measurement.

DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate in Q4.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Desk Trade-Offs The investment bank Needham has both the bullish and bearish takes on The Trade Desk after the DSP reported earnings this month. And there is a compelling case in both directions.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with DoubleVerify and Integral Ad Science on brand safety. Gotta do something to woo back its advertisers. “Through custom-built solutions for Twitter’s feed environment, these tests have shown that more than 99% of measured impressions appeared […]