generative AI Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Fri, 05 Jan 2024 05:45:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png generative AI Archives | AdExchanger 32 32 How Self-Supervised Learning In AI Can Reduce Reliance On User Data https://www.adexchanger.com/data-driven-thinking/how-self-supervised-learning-in-ai-can-reduce-reliance-on-user-data/ https://www.adexchanger.com/data-driven-thinking/how-self-supervised-learning-in-ai-can-reduce-reliance-on-user-data/#respond Fri, 05 Jan 2024 05:35:19 +0000 https://www.adexchanger.com/?p=392466 The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest generation of AI models that deserves a closer look from programmatic advertisers and agencies, along with the concept that powers it: self-supervised learning.  Self-supervised learning is at the heart of generative AI, and it’s perfectly […]

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]]> https://www.adexchanger.com/data-driven-thinking/how-self-supervised-learning-in-ai-can-reduce-reliance-on-user-data/feed/ 0 AdExchanger’s Most Popular Comics Of 2023 https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2023/ https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2023/#respond Thu, 28 Dec 2023 06:00:10 +0000 https://www.adexchanger.com/?p=391872 At AdExchanger, we’re a bunch of nerds in (what we hope is) the best possible way. Every week, we publish an original comic inspired by trends in the online advertising industry. Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […]

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]]> https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2023/feed/ 0 The Big Story: Recapping The Year In SPO And Data Privacy https://www.adexchanger.com/the-big-story/the-big-story-recapping-the-year-in-spo-and-data-privacy/ Thu, 21 Dec 2023 16:49:52 +0000 https://www.adexchanger.com/?p=391937 In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.

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]]> Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers https://www.adexchanger.com/the-sell-sider/traffic-is-down-gen-ai-will-make-it-worse-and-publishers-must-look-inward-for-answers/ Wed, 20 Dec 2023 05:45:51 +0000 https://www.adexchanger.com/?p=391774 Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […]

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]]> The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 https://www.adexchanger.com/opinion/the-industry-speaks-adexchangers-most-popular-opinion-columns-of-2023/ Tue, 19 Dec 2023 05:35:45 +0000 https://www.adexchanger.com/?p=391657 To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches. The thought leaders highlighted here have their fingers on the pulse of programmatic. From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […]

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]]> Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle https://www.adexchanger.com/data-exchanges/kepler-group-flexes-its-new-creative-arm-backed-by-serious-data-muscle/ Mon, 18 Dec 2023 05:45:46 +0000 https://www.adexchanger.com/?p=391521 Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if at all. Kepler Group, which launched Kepler Creative in October, marking its first foray into creative production, wants to fix that disconnect. […]

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]]> Why Likewise Is Focusing On Direct Deals Instead Of Programmatic https://www.adexchanger.com/publishers/why-likewise-is-focusing-on-direct-deals-instead-of-programmatic/ Mon, 11 Dec 2023 14:46:01 +0000 https://www.adexchanger.com/?p=391186 With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to integrate open-auction infrastructure, there’s no rush to start a programmatic business. One such publisher is Likewise, which offers personalized TV, movie, book and podcast recommendations. The company launched in 2018 with backing from Bill Gates, […]

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]]> Conscious AI Innovation: How To Protect Your Business And Your Customers https://www.adexchanger.com/data-driven-thinking/conscious-ai-innovation-how-to-protect-your-business-and-your-customers/ Mon, 11 Dec 2023 05:35:10 +0000 https://www.adexchanger.com/?p=391142 It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!).  The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact […]

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]]> Google’s Temporary Opt-Out; Finding Your Fans https://www.adexchanger.com/daily-news-roundup/thursday-07122023/ Thu, 07 Dec 2023 05:03:43 +0000 https://www.adexchanger.com/?p=391014 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]

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]]> Pathlabs Wants To Finesse The Details For Media Agencies https://www.adexchanger.com/agencies/pathlabs-wants-to-finesse-the-details-for-media-agencies/ Fri, 01 Dec 2023 15:00:36 +0000 https://www.adexchanger.com/?p=390540 When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […]

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