Signal Loss Is Muddying TV Measurement – But Identity Data Can Help
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.
While the seemingly relentless passage of state data privacy legislation may seem daunting, most of these laws follow patterns. In short, if you’re gearing up for compliance with the Virginia Consumer Data Protection Act, the Colorado Privacy Act or the California Privacy Rights Act, you’ll be well-positioned for the new Utah and Connecticut laws, too, according to Davis+Gilbert lawyers Richard Eisert and Zachary Klein.
Gov. Ralph Northam signed the Customer Data Protection Act (CDPA) into law on Tuesday, making Virginia the second state in the nation to pass a comprehensive privacy regulation after California. In a statement, David Marsden, the state senator who originally introduced the bill, called the move “a huge step forward.” Not everyone agrees. The Electronic […]
Last week, Virginia’s house of representatives and senate passed the Consumer Data Protection Act (CDPA) with sweeping majorities. And so, once Gov. Ralph Northam signs the bill into law, as he’s expected to do in the coming weeks, you can add “CDPA” to your list of privacy regulation initialisms. Some are calling the CDPA, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act […]