Keshav Parthasarathy Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 08 Jan 2024 18:52:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Keshav Parthasarathy Archives | AdExchanger 32 32 9 Measurement Questions Every Marketer Should Ask Retail Media Partners https://www.adexchanger.com/data-driven-thinking/9-measurement-questions-every-marketer-should-ask-retail-media-partners/ https://www.adexchanger.com/data-driven-thinking/9-measurement-questions-every-marketer-should-ask-retail-media-partners/#respond Tue, 09 Jan 2024 05:35:42 +0000 https://www.adexchanger.com/?p=392711 Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all.  Consequently, there is a lot of talk about the need to standardize retail media measurement. Organizations like the IAB and ISBA are playing a […]

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]]> https://www.adexchanger.com/data-driven-thinking/9-measurement-questions-every-marketer-should-ask-retail-media-partners/feed/ 0 The Supply And Demand Challenges Standing In The Way Of Retail Media Growth https://www.adexchanger.com/the-sell-sider/the-supply-and-demand-challenges-standing-in-the-way-of-retail-media-growth/ Wed, 30 Aug 2023 04:35:36 +0000 https://www.adexchanger.com/?p=383371 The US retail media market is estimated to grow at 25% per year for the next five years to surpass $110 billion. Similar growth is projected in other regions. However, there are many obstacles to realizing this growth. Some prevent retailers from advancing their retail media proposition (supply), while others prevent advertisers from buying more […]

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