Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth.
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Paramount Is Giving Buyers More Direct Access To Its Inventory
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling platform that aggregates Paramount+ and Pluto TV inventory.
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Paramount Subscribers Are Flat, But A New Bundle Means Fresh Streaming Revenue
Paramount’s subscriber growth is flat following the release of its new bundle offering, which is helping boost the programmer’s streaming revenue.
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ViacomCBS Plots Streaming Expansion With Sky Deal In Europe
The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global […]
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