programmatic audio Archives | AdExchanger

Can Podcast Advertising Find Second Gear?; No Escaping The Bundle

AdExchanger — Thu, 04 Jan 2024 05:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

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Can Programmatic Audio Rise In The Charts In 2024?

Hana Yoo — Wed, 27 Dec 2023 06:00:55 +0000

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast revenue in 2023, up from 2% in 2021 and 5% in 2022, according to an October podcast ad revenue study from the IAB. But […]

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Spreaker Wants To Be The Google AdSense Of Podcasts

Hana Yoo — Fri, 03 Mar 2023 11:00:00 +0000

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. Previously, only paying users could tap into the ad marketplace to make money on ads. Now, users with free accounts can access features such as monetization and unlimited podcast storage and downloads. “When we […]

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Listening To The Programmatic Beat, With IHeartMedia CMO Gayle Troberman

Allison Schiff — Tue, 19 Jul 2022 10:00:19 +0000

Programmatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital. In May 2021, iHeart launched […]

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Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network

Anthony Vargas — Tue, 31 May 2022 13:45:12 +0000

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to […]

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Disney+ To Add Ads; Will Programmatic Ruin Podcasts?

AdExchanger — Mon, 07 Mar 2022 05:03:40 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later […]

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iHeart Acquires Programmatic Audio Marketplace Triton Digital For $230 Million

Allison Schiff — Wed, 17 Feb 2021 15:24:03 +0000

And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before, […]

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Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360

Alison Weissbrot — Thu, 06 Aug 2020 15:52:06 +0000

Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager. “We’ve seen growing interest from our […]

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Amobee Integrates With Triton Digital, Expanding Its Programmatic Audio Supply

Alison Weissbrot — Tue, 12 May 2020 21:21:59 +0000

Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it’s the last major DSP to integrate with Triton, which already works with 30 DSPs. “Online audio […]

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Adobe Teams Up With A Million Ads To Launch Dynamic Creative For Audio

Alison Weissbrot — Mon, 22 Oct 2018 13:00:12 +0000

Audio ads should be personalized, too. That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization in digital and programmatic audio, announced Monday. Adobe launched programmatic audio capabilities in July 2017, after receiving an uptick in demand from its customer base, said Justin Merickel, VP of media optimizer at Adobe […]

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