Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.
Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.
As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.