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co-viewing

CTV

How The Top Alternative TV Currencies Rank, According To Buyers

BY Alyssa Boyle// December 14th, 2023

AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.
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OPINION: On TV & Video

What Kid-Focused Media Lacks In Measurement, It Makes Up For In Co-Viewing

BY Alyssa Boyle// December 27th, 2022

CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or store personal identifiable information for advertising on children’s content, but it can home in on co-viewing households to drive better business outcomes.
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