How The Top Alternative TV Currencies Rank, According To Buyers
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.
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The 2024 Marketer’s Guide To Alternative TV Currencies
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated.
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Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
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Streaming’s Presence At The Upfronts Reveals A Push For Profitability
Streaming is arguably the TV industry’s most powerful growth engine, but it’s still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront presentations this year.