Programmatic CTV Will Hit Puberty In 2024
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange.
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Amy Leifer
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The Ad Tech Industry Is (Finally) Taking More Steps To Include Women
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing.
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TV Programmers And YouTube Spar Over Measurement
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.
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The TikTok Boat Has Left The Dock; DirecTV Is Back On Its Ad Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Rocks The Boat TikTok ad budgets went from experimental to critical overnight. Brands are ramping up their TikTok budgets – rapidly. It’s why TikTok expects its ad revenue to triple this year to $12 billion. Buy-side platforms are also gearing up for the […]
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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply, […]