Alyssa Boyle ( [email protected] ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated.
The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization’s SVP of digital research and standards.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof).
Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences.
Estate Media hopes to hook viewers with content featuring influencers in the real estate industry who have a strong online following but lack the scale or resources to produce profitable content on their own.
