23andMe Wants To Make CTV Part Of Its DNA
23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.
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AdExplainer: What Are Mobile Postbacks, And How Are They Used?
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
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- apple
- Apple ATT
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- AppLovin
- AppsFlyer
- CRM
- device ID
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- Google Chrome
- google privacy sandbox
- inmobi
- iOS
- IP address
- ironSource
- Katie Madding
- Levi Matkins
- LifeStreet
- lookalike modeling
- MMP
- mobile attribution
- postbacks
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- SAN
- Sara Camden
- SDK
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- Yevgeny Peres