prebid.js

Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.

The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and enables testing of Google’s Privacy Sandbox.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]

Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server –  Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helps […]