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Prebid server

AdExplainer

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

BY Anthony Vargas// December 1st, 2023

Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.
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- ad server
- Aditude
- alternative IDs
- amazon
- Amazon transparent ad marketplace
- CBS
- client-side header bidding
- CTV
- Dennis Colón
- DOOH
- DSP
- featured
- Freestar
- google
- Google open bidding
- header bidding
- Heather Carver
- in-app ads
- index exchange
- Jared Siegal
- Jiffy.ai
- LiveRamp
- Magnite
- Matthew Whaley
- openRTB
- Patrick McCann
- prebid
- Prebid server
- prebid.js
- RampID
- Raptive
- server-side header bidding
- SpringServe
- SSP
- sustainability
- third-party cookies
- UID2
- Xandr
Publishers

Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist

BY Anthony Vargas// December 1st, 2021

Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to […]
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OPINION: The Sell Sider

Prebid Is The Key To Unlocking The Cookieless Future For Publishers

BY AdExchanger Guest Columnist// May 19th, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management for OpenX. Publishers are right to be worried about the impact that third-party cookie deprecation in Chrome will have on their programmatic revenue. In 2019, Google ran a study […]
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