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Aditude

AdExplainer

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

BY Anthony Vargas// December 1st, 2023

Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.
Tagged in:
- ad server
- Aditude
- alternative IDs
- amazon
- Amazon transparent ad marketplace
- CBS
- client-side header bidding
- CTV
- Dennis Colón
- DOOH
- DSP
- featured
- Freestar
- google
- Google open bidding
- header bidding
- Heather Carver
- in-app ads
- index exchange
- Jared Siegal
- Jiffy.ai
- LiveRamp
- Magnite
- Matthew Whaley
- openRTB
- Patrick McCann
- prebid
- Prebid server
- prebid.js
- RampID
- Raptive
- server-side header bidding
- SpringServe
- SSP
- sustainability
- third-party cookies
- UID2
- Xandr
Investment

Aditude Adjustment: Ad Ops Startup Raises $15 Million Series A

BY Anthony Vargas// August 28th, 2023

Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.
Tagged in:
- ad ops
- Aditude
- Analytics
- answers.com
- EX.CO
- featured
- Jared Siegal
- PlayBuzz
- prebid
- pub tech
- Volition Capital
Publishers

Why Black-Owned Publishers Like Programmatic Guaranteed

BY Alyssa Boyle// July 31st, 2023

Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a digitized version of an insertion order.
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