Future Predicts In-House Measurement Will Spur More US Ad Spend
Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.
Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s […]