Future Predicts In-House Measurement Will Spur More US Ad Spend
Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.
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Cheddar Looks To Enhance Ad Capabilities Following $200M Acquisition By Altice USA
Altice USA said Tuesday it will buy the digital news company Cheddar for $200 million. The deal is subject to regulatory approval before it closes. Founded in 2016 by former BuzzFeed exec Jon Steinberg, Cheddar broadcasts live news 19 hours a day through its two networks, Cheddar Business and Cheddar News. Since then, Cheddar has […]
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OPINION: On TV & Video
How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country
Cheddar CEO Jon Steinberg will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that […]
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