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digital ad revenue

Global Ad Spend Forecast

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear

BY Hana Yoo// December 4th, 2023

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
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- Ad spend forecast
- Alibaba
- amazon
- Amazon Prime Video
- Brazil
- ByteDance
- china
- CTV
- digital ad revenue
- France
- google
- groupm
- IndyCar racing
- Israel-Hamas war
- Kate Scott-Dawkins
- linear TV
- live sports
- magna
- max
- Meta
- Mexico
- MLB
- nba
- NCAA
- NHL
- Paris Olympic Games
- Peacock
- Retail Media
- Sunday Night Football
- Thursday Night Football
- TikTok
- UEFA European Football Championship
- Ukraine
- WWE
- youtube
OPINION: The Sell Sider

5 Non-Publishing Industries With Big Ad Revenue Potential

BY AdExchanger Guest Columnist// February 9th, 2022

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Childs, VP of business development, Moloco. Ever since the advent of the printing press, advertisers have looked to content publishers – from newspapers and TV shows to websites and mobile apps – to hawk […]
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Publishers

First-Party Data Delivers 20% Of New York Times’ Digital Ad Revenue

BY Sarah Sluis// February 4th, 2021

Digital ads that use The New York Times’ first-party data accounted more than 20% of the Times’ core ad revenue in Q4 of 2020. The year before, revenue from ads with first-party data totaled just 7%. Overall, digital ad revenue fell 2% from the year before, to $90.1 million. Q4 revenue overall rose .2% to […]
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