Brazil

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

Even though it has a long way to go, mobile advertising is gaining traction in Latin America and companies are taking note. One such company is StartMeApp, a 2-year-old mobile ad network based in Argentina that serves ads in Latin America as well as other regions. Dealing mainly in display ads, StartMeApp serves advertisers and […]

Demand-side platform Turn has hired Fernando Tassinari, former CEO of marketing agency MRM Worldwide Brazil, to lead its Sao Paolo office with the goal of expanding Turn’s presence in the country and throughout South America. “We’ve been working down there with US account managers and sales people for more than a year,” Tassinari said in an […]

With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This […]