Why La Colombe Put An AI Company In Charge Of Its Video Ads
When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.
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OPINION: Data-Driven ThinkingMaking The Most Of New Possibilities Across Social, Search And Display
Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of media at MMI.
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PODCAST: AdExchanger TalksThinking Outside The (Subscription) Box With Misfits Market
When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing. But since the release of Apple’s ATT, Misfits has been embracing new channels.
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Alaska Airlines Grew Programmatic And AI To Woo Travelers
The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling […]