Can Programmatic Audio Rise In The Charts In 2024?
if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.
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Elli Dimitroulakos
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The Same People Who Listen To Podcasts Also Stream CTV
Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast monetization and distribution platform.
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PODCAST: AdExchanger TalksListen Up! Let’s Address Podcasting’s Measurement Problem, With Acast’s Head Of Automation
The podcast market is growing like crazy, with ad spend set to break $2 billion by 2023, double the number eMarketer has forecasted for this year. But there are still a few roadblocks standing in the way. Measurement is a big one. “It’s the elephant in the room,” says Elli Dimitroulakos, head of automation in […]