dave hanley

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at Deloitte Digital. When businesses think about personalized marketing, they dream of true one-to-one marketing – where unique messages and content are delivered to specific customers at the […]