AdsWizz

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

McDonald’s has been criticized for alleged bias against Black-owned media. But McDonald’s recently struck a multiyear advertising deal with Pod Digital Media (PDM) as part of an effort to increase its ad spend with minority content creators and expand its reach with diverse audiences.

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz.

The podcast industry has been on a crazy ride for the past month and a half. As people spend more time at home, listeners are still gravitating toward their favorite programs, but they’re engaging at different times of day and through home devices such as smart speakers. In the initial days of the pandemic, podcast […]

The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed. This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science […]

Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off its […]

After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a private marketplace for video and audio. It also offers display inventory on the open exchange. As it jumps into programmatic, it’s training and staffing its 300-plus sales employees to become experts across […]

Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm in November. With Wednesday’s acquisition of programmatic audio platform AdsWizz for $145 million, Pandora has gone from a programmatic newcomer to one that could control the market. “We’ve invested in proprietary ad tech for a […]

AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into major demand-side […]