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Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI

BY Hana Yoo// January 4th, 2024

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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Daily News Roundup

Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn

BY AdExchanger// December 12th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]
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