ad creative

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Meta is starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns.

Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of media at MMI.

The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.

Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential even the smallest of details can be, says VidMob CEO Alex Collmer. Also: Hot takes on generative AI art. (Spoiler: Humans aren’t obsolete – yet.)

Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new reality for app marketers and publishers. But creative assets are a largely untapped performance data source developers can use to measure campaign success in the absence of an IDFA. “If you get down to the […]

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app […]