Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
-
Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital
On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital.
Tagged in: -
The Custom Bidder Startups Taking On The Walled Gardens
The growing popularity of platform-based custom bidders has helped normalize the idea of AI-based bidding, giving a boost to a small market of programmatic-focused non-platform customer bidding startups that existed before the walled garden versions.
-
Alphabet’s Revenue Grows By Another 11%, As Retail And AI Take Center Stage
Alphabet’s strong revenue numbers were “led by solid growth in the retail vertical” across search and YouTube, Google Chief Business Officer Philipp Schindler said during Alphabet’s earnings call.
Tagged in: -
How NCSolutions Went From Pulling Info From Store Receipts To Cloud Shopper Data Seller
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model, culminating this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to the cloud.
Tagged in: -
DTC Grocery Brands Thrive On Social, But Can They Win In Retail?
DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG giants at their own game?
-
Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics
As ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line.
Tagged in: -
Narrative, Snowflake and TTD Take Data Marketplace Sales To The Cloud
Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.
Tagged in: -
New Working Group Wants To Expedite Retail Media OpenRTB Standards
Programmatic retail media is stuck in a holding pattern until there are OpenRTB standards – the protocols for automated online advertising – that address sponsored listings.
Tagged in: -
Rotten To The Core – But In The Right Way
DTC brand operators and other ecommerce marketers are attracted to expertise coming from someone who can show how they made it work for themselves “with skin in the game,” says Barry Hott, a marketing consultant and new head of growth for the DTC candy brand Rotten.
Tagged in: -
Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve
By the middle of this year, MFA sites were gobbling up 30% of ad auctions, and this “gradual boil” now has the entire industry in a state of emergency, says Chris Kane, president and founder of Jounce Media.
Tagged in: