Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Retail Advertisers Battle Ad Platforms Obsessed With Discounts
There are signs of soft consumer spending this holiday season, and retailers and big online marketplaces are pushing harder than ever to bring down prices and promote discounts.
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PODCAST: The Big StoryThe Big Story: The Specialists Are Back
This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – or by language and ethnicity in general – has been so messy and inaccurate.
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PODCAST: AdExchanger TalksThe State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur
Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding “value at the margins.”
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The Specialist DSPs Giving Omnichannel Giants A Run For Their Money
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you.
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The Trade Desk Reports Strong Q3 Numbers But Warns Of A Potential Slowdown
Last quarter, The Trade Desk reported revenue growth of 25% YOY at $493 million and profit up from $16 million in Q3 2022 to $39 million this year. But the good topline results were washed out as investors reacted to The Trade Desk’s pessimistic guidance for Q4.
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’Tis The Season For Meta’s Ad Platform Glitches
For many, the holidays start with the post-Thanksgiving shopping weekend. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire.
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Performance Max Introduces Auto-Generated Text And Image Creative
Google’s Performance Max announced the public launch of its auto-generated creative content.
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Ad Tech Companies Are Getting Graded On Log-File Transparency
TAG TrustNet is publishing its first register of ad tech companies that share log-file data, don’t share log files and kinda sorta share log-level data.
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Criteo Is Finally Not A Retargeting Company Anymore
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company.
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Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars
On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its advertising business potential. Generating $12 billion in ad revenue last quarter doesn’t seem like “barely” scratching the surface. But Jassy’s right – Amazon Ads is just getting started.
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