The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and enables testing of Google’s Privacy Sandbox.
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has abandoned its metaverse plans, it’s getting back to its bread and butter: advertising. The platform is testing a new performance-based pay model for Ads on […]
