Android Privacy Sandbox

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

From the Federal Trade Commission’s plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that sent ripples through the ad tech ecosystem in 2022 – and will keep on rippling in 2023.

Android has a Privacy Sandbox, too, and it’s going into open beta next year. Learn why this initiative isn’t generating the same ruckus as its close Chrome cousin, which is being hashed out at the W3C. Plus: a rundown on transparency (or the lack thereof) and the related data land grab in CTV.

There’s rapid progress being made on the Android version of Privacy Sandbox. Google said it plans to roll out the initial Privacy Sandbox beta to Android 13 mobile devices starting early next year. Google first announced the Android Privacy Sandbox less than a year ago, in February. Android 13 was released in September.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential  Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ring of accounts focused on hot-button issues, such as gun control and abortion, from both sides. This was about China […]

Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” he said.

Apple’s ATT rollout triggered an industry-wide freakout among mobile ad tech companies. But surprisingly, over the past year Apple has gotten “more accessible,” says Omer Kaplan, CRO and co-founder of ironSource. Also in this episode: Being a newly public ad tech company in a tricky market.

Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time to cook up alternatives. Two-thirds of marketers say they’ve hit pause on actively transitioning from third-party identifiers, according to a new survey from Advertiser Perceptions.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…