tracking consent

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US.

It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more than just what they consume.

Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof.

A strange dynamic has emerged. Unsurprisingly, TCF detractors are in high spirits. The drum they’ve been banging has finally been acknowledged by a regulatory body. But proponents of the TCF – or at least those on the opposite side of the fence from Ryan and his crowd – seem curiously comforted by the DPA’s decision.

IAB Europe’s Transparency & Consent Framework is flawed and unfixable – and it’s time for the ad industry to stop desperately looking for workarounds, writes Ruben Schreurs, group chief product officer at Ebiquity.

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.”

Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of Unified ID 2.0, the open source industry initiative that aims to use email as an alternative to third-party cookies. In November, Criteo was one of the first companies to join Unified ID 2.0, which is […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear […]

Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob […]