Alvin Bowles

Meta is starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters to announce that news. For Spotify, though, it isn’t enough to assure investors of […]

When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement).

“The best way for us to deal with this is not to complain, but to partner with the ecosystem,” says Alvin Bowles, Meta’s VP of business ecosystem partnerships. AdExchanger caught up with Bowles to talk about the metaverse, Facebook haters, the $10 billion in revenue set to evaporate due to Apple ATT and the rise of TikTok.