consumer privacy Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 21 Dec 2023 17:14:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png consumer privacy Archives | AdExchanger 32 32 AdExchanger’s Most Popular Comics Of 2023 https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2023/ https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2023/#respond Thu, 28 Dec 2023 06:00:10 +0000 https://www.adexchanger.com/?p=391872 At AdExchanger, we’re a bunch of nerds in (what we hope is) the best possible way. Every week, we publish an original comic inspired by trends in the online advertising industry. Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […]

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]]> https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2023/feed/ 0 The Big Story: Recapping The Year In SPO And Data Privacy https://www.adexchanger.com/the-big-story/the-big-story-recapping-the-year-in-spo-and-data-privacy/ Thu, 21 Dec 2023 16:49:52 +0000 https://www.adexchanger.com/?p=391937 In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.

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]]> Ad Tech Industry? The Doctor Will See You Now https://www.adexchanger.com/marketers/ad-tech-industry-the-doctor-will-see-you-now/ Mon, 09 Oct 2023 12:54:58 +0000 https://www.adexchanger.com/?p=386712 Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […]

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]]> An Industry In Conflict: It’s Time For Tough Questions And Hard Decisions https://www.adexchanger.com/marketers/an-industry-in-conflict-its-time-for-tough-questions-and-hard-decisions/ Mon, 18 Sep 2023 13:10:05 +0000 https://www.adexchanger.com/?p=385120 After 10 years, I’ve decided to leave UM. To say that this was a painful decision would be an understatement, but it was a decision I needed to make. To be more accurate, it’s a decision to leave the large agency holding company model – a model that is rife with competing interests and conflicting […]

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]]> The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React? https://www.adexchanger.com/data-privacy/the-chrome-privacy-sandbox-is-fully-available-but-how-will-users-react/ Thu, 07 Sep 2023 16:00:37 +0000 https://www.adexchanger.com/?p=384443 Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users. Google has been ramping up availability of its APIs since July. The APIs will roll […]

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]]> Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators https://www.adexchanger.com/data-privacy-roundup/ad-tech-is-easy-pickings-for-data-privacy-regulators/ Mon, 14 Aug 2023 05:00:10 +0000 https://www.adexchanger.com/?p=382094 Jamie Barnard, the CEO of a privacy compliance software startup called Compliant, recently told me in passing, “I don’t know that there’s such a thing as pure compliance in media.” Interesting statement coming from the head of a company literally named “Compliant.” But it’s true. The Minotaur’s labyrinth has got nothing on the ad tech […]

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]]> Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox https://www.adexchanger.com/adexchanger-talks/life-after-third-party-cookies-with-the-director-of-product-for-privacy-sandbox/ https://www.adexchanger.com/adexchanger-talks/life-after-third-party-cookies-with-the-director-of-product-for-privacy-sandbox/#comments Tue, 25 Jul 2023 10:00:36 +0000 https://www.adexchanger.com/?p=380912 Google’s deadline for the end of third-party cookies changed so many times that it’s become a meme of sorts. But third-party cookies on Chrome really are on the road to Kaputsville. In other words, it’s happening, folks. Google is pushing the Chrome Privacy Sandbox live with users, and developers are able to start testing it […]

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]]> https://www.adexchanger.com/adexchanger-talks/life-after-third-party-cookies-with-the-director-of-product-for-privacy-sandbox/feed/ 2 Moving The Monetization Needle, With Meta’s New VP Of Global Business https://www.adexchanger.com/adexchanger-talks/moving-the-monetization-needle-with-metas-new-vp-of-global-business/ Tue, 18 Jul 2023 10:00:16 +0000 https://www.adexchanger.com/?p=380490 Almost immediately following the launch of Threads in early July, Meta’s new text-based app and Twitter competitor, questions started popping up about monetization. It’s only reasonable to wonder since Meta is an advertising company at heart. But Meta has an established playbook for monetizing its apps, evidenced by how it’s been rolling out ads in […]

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]]> Comic: A Stain You Can’t Wash Out https://www.adexchanger.com/comic-strip/comic-5/ Fri, 07 Jul 2023 04:15:25 +0000 https://www.adexchanger.com/?p=378903 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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]]> AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox https://www.adexchanger.com/privacy/appsflyer-is-working-on-tools-to-support-the-android-privacy-sandbox/ Tue, 20 Jun 2023 12:00:02 +0000 https://www.adexchanger.com/?p=377997 Messing around with API proposals in a sandbox environment is one thing. Operationalizing them so they’re eventually usable in the real world is another. On Tuesday, mobile measurement platform AppsFlyer announced it has a working solution in beta for the Protected Audience API (formerly FLEDGE) within the Android Privacy Sandbox. The tool was developed in […]

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