live sports

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues.

Ampersand – a local TV sales consortium co-owned by cable companies Comcast, Charter and Cox – rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy watching.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19, with some events […]

With no live sports on the schedule, AT&T lost nearly 900,000 paid subscribers across its premium TV business, which includes DirecTV, U-verse and AT&T TV. That’s nearly double the number of Q1 2019 paid subscriber losses, which were around 544,000. Total pay TV revenue was $10.5 billion, down 7.2%. Sports have long been considered paid […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Short-Term Gains, Long-Term Pains Media consumption is spiking almost as fast as the coronavirus is spreading, with people locked in their homes. But TV networks may only see short-term gains as the world faces a recession and production crews are forced to halt filming, […]