Advertising Cloud Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 11 Jun 2020 22:24:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Advertising Cloud Archives | AdExchanger 32 32 Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts https://www.adexchanger.com/ad-exchange-news/friday-12062020/ Fri, 12 Jun 2020 04:03:25 +0000 https://www.adexchanger.com/?p=136089 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]

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