mergers and acquisitions Archives | AdExchanger

M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity

Allison Schiff — Wed, 27 Dec 2023 05:45:50 +0000

Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so gloomy? It’s a combination of […]

The post M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity appeared first on AdExchanger.

Ad Tech M&A Is Still In The Doldrums, But There Are A Few Bright Spots

Allison Schiff — Wed, 11 Oct 2023 14:41:38 +0000

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s unclear whether inflation will return, interest rates will continue rising or if there may yet be a recession on the horizon. (The answer to that last one depends on who you ask.) As a result, […]

The post Ad Tech M&A Is Still In The Doldrums, But There Are A Few Bright Spots appeared first on AdExchanger.

Will There Be An End To Ad Tech’s M&A Dry Spell?

Allison Schiff — Thu, 13 Jul 2023 07:00:01 +0000

Ad tech M&A has had a case of the Mondays since … late 2021. After the blistering pace of M&A during the height of the pandemic, deal activity in the ad tech sector slowed to a trickle in 2022 and has remained sluggish this year. According to LUMA’s most recent market report, released last week, […]

The post Will There Be An End To Ad Tech’s M&A Dry Spell? appeared first on AdExchanger.

LUMA: After The 2022 Doldrums, 2023 Will Be A Better Year For M&A

Allison Schiff — Mon, 23 Jan 2023 15:33:28 +0000

Tired in 2022: Growth at all costs. Wired in 2023: Realistic ad tech valuations. “We were in a 12-year bull run with very low interest rates for such a long time that the push towards growth [as the primary valuation driver] had gotten a little out of hand,” said Conor McKenna, a director at LUMA […]

The post LUMA: After The 2022 Doldrums, 2023 Will Be A Better Year For M&A appeared first on AdExchanger.

M&A In 2022: The Year Ad Tech Slowed Its Roll

Allison Schiff — Wed, 28 Dec 2022 11:00:35 +0000

Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of the year. The ongoing war in Ukraine, global supply chain issues that just won’t quit, signal loss, regulatory scrutiny, ad spending on the decline, tech […]

The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger.

LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots

Allison Schiff — Fri, 15 Jul 2022 14:15:55 +0000

It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the […]

The post LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots appeared first on AdExchanger.

CTV And Mobile App Growth Are Behind 2021’s Sizzling Slate Of M&A

Allison Schiff — Mon, 10 Jan 2022 21:13:30 +0000

2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors. Total deal-making activity in 2021 was up more than 82% year over year, according to LUMA’s 2021 market report released last week. And you can […]

The post CTV And Mobile App Growth Are Behind 2021’s Sizzling Slate Of M&A appeared first on AdExchanger.

The CNIL Hits Google On Consent (Again); Will Ad Tech Rivals Ever Be Unified?

AdExchanger — Mon, 10 Jan 2022 05:03:03 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data protection authority, fined Google $170 million and Facebook $68 million because they don’t make it as easy to reject cookies as it is to accept them. It takes multiple clicks to decline cookies – and […]

The post The CNIL Hits Google On Consent (Again); Will Ad Tech Rivals Ever Be Unified? appeared first on AdExchanger.

2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok

AdExchanger — Thu, 06 Jan 2022 05:03:06 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon. On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup […]

The post 2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok appeared first on AdExchanger.

The Big Story: M&A Gravy

Allison Schiff — Wed, 25 Nov 2020 13:57:03 +0000

The first half of 2020 was pretty lean. This year is on track to be the slowest since 2015 in terms of deal activity, according to LUMA Partners. But set the table and get out the gravy boat, because strategic M&A started to pick back up in Q3 and the momentum has continued into the […]

The post The Big Story: M&A Gravy appeared first on AdExchanger.