Despite Programmatic Chops, Peacock Has A Frequency Problem
NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.
ARCHIVE FOR:
CTV Roundup
-
-
The TV Industry Flounders Under Economic Pressure And Fiery Competition
It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are getting cut, the streaming wars are raging, and the axe of supply-path optimization is hovering.
-
Supply-Path Optimization Is Guiding Video SSP Strategy
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
-
This Year’s Super Bowl Ads Underscore Social Trends – Including Streaming
The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that they clearly reflected recent cultural shifts in the US, including streaming.
-
TV Measurement Can’t Happen Without Interoperability
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.
-
Disney+ Ads Are Still Nascent – But Improvements Are Coming
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in time for the upfronts.
-
Netflix And Disney Race To The Upfronts
Netflix and Disney are both building out a new ad revenue stream to court advertisers ahead of the upfronts.
-
The Inside Scoop On Netflix's Ad Experience
Netflix’s content recommendations are definitely more personalized than the ad experience.
-
Privacy And Measurement Were Top Priorities At CES
Privacy and measurement were overarching themes of CES. Not to say that the two don’t overlap.