TV programmers have been fighting against macroeconomic constraints and the Hollywood writers’ and actors’ strikes, both of which reduced ad revenue growth over the course of this year. Now, programmers are starting to recover some of their losses.
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.
Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load under control.
Disney may be growing overall revenue, but it’s losing streaming subscribers. Going forward, Disney has two main priorities to keep the company moving in the right direction: content bundling and programmatic growth.
Disney is determined that its streaming business will be profitable by the end of its 2024 fiscal year – and it’s got an aggressive plan to make that happen … despite Disney+ losing 2.4 million subscribers globally compared to the previous quarter.
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in time for the upfronts.
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Feed Frenzy TikTok seems to possess some kind of viral pixie dust it sprinkles on every user’s feed. There’s a general sense that TikTok always nails it with the sharpest, timeliest content. And here’s why: TikTok was built as a feed and created […]
Disney is losing money faster than it’s adding subscribers. The media giant reported a $1.5 billion loss on its streaming business lines for the quarter, calling Q4 the peak of its operating losses. But Disney isn’t worried (or so it seems). It’s hanging on until the US launch of an ad-supported Disney+ tier on December 8.
